Competitive Intelligence
In business, the old adage is adapted to be “you keep your friends close, but you
keep your competitors even closer”.
There is an avalanche of information available today but how can you get quality
information for the purpose of Competitive Intelligence? Part of the answer lies
in the effective use of Patent Information.
Patent Information
Patent Information can be used to find out about the activity of your competitors
before the information can be determined from other channels such as the media,
web sites, financial filings and news releases. This is due to an inherent characteristic
of the patent system that requires a company to file a patent before there is any
public disclosure of their idea.
Using Patent Information, you can monitor the activity of your competitors over
time in a systematic manner. The way to access this information is through Patent
Search Tools.
Patent Search
There are many Patent Search tools available on the internet. These tools allow
published patent applications and granted patents to be searched. By searching with
competitor names or by combining key words and competitor names, you can perform
your own basic analysis of your competitors.
It can be difficult to effectively perform a patent search. It is therefore recommended
that you engage an expert in patent search. An expert in patent searching can not
only help you effectively locate relevant patent data but also undertake analysis
and present you with quality information for the purpose of Competitive Intelligence.